Sac 5th avenue fashion star

Sac 5th avenue fashion star
1955 Renzo Rosso was born. 1978 Adriano Goldschmied and Renzo Rosso founded Diesel as a new casual clothing brand among the Genius Group, an affiliation of 14 separate clothing labels with a unique style and concept. 1981 Diesel begins to expand to other markets. 1984 Diesel Kids line is produced. 1985 Renzo Rosso separates from the Genius Group and takes complete control of Diesel. 1991 Diesel launched its “For Successful Living” advertising campaign. 1994 Diesel opens Pelican Hotel, South Beach, Miami. 1995 Launch of www.diesel.com, the first fashion company to launch a website. 1996
  • Diesel goes own retail: Diesel flagship stores are opening in New York, London and Rome.
  • During the same year, Diesel opened 12 directly owned stores.
1997
  • Diesel wins the Grand Prix at Cannes International adverting festival. A massive flagship store is opened in San Francisco.
  • Diesel focuses on USA and UK and opens new markets such as Hong Kong, Middle East and South Africa.
  • At the end of the year Diesel owns 19 stores in 7 countries.
1998
  • Renzo Rosso is awarded Advertiser of the Year in Cannes. The first DieselStyleLab store opened in NY Soho.
  • Diesel retail network grows to 35 directly owned point of sales.
1999
  • DieselStyleLab catwalk show held in London. Diesel Kids and 55DSL became two separate business units.
  • A new interior design concept is presented in Milan and Harrods reflecting the development of the brand.
2000
  • Diesel makes its first acquisition incorporating Staff International, an Italian manufacturer company of prêt-a-porter.
  • Diesel opens its first Denim gallery in Osaka, Japan.
2001
  • Diesel opens 32 new stores.
  • Key openings of flagships stores in NY, Union Square and Paris, Etienne Marcel and new Diesel Denim Gallery in New York.
  • Further upgrade of the interior design concept: warm and homely feeling.
2002 Key Openings: Amsterdam, Barcelona, Oslo and a new concept store in Milan. 2007 Diesel realized the first live streaming of a fashion show ever. 2008
  • Key openings: Ginza, Hong Kong, Sao Paulo.
  • Diesel launches Diesel Black Gold at New York Fashion Week.
  • Diesel launches the Successful Living from Diesel, home textile collection.
  • Only the Brave acquires Victor & Rolf.
  • Diesel celebrates 30 years with a worldwide party, xXx, starting in Tokyo, moving through 17 countries in 24 hours, finale in NYC.
2009
  • Diesel opens new worldwide flagship store on Fifth Avenue, New York.
  • Diesel launches in India with a big bang.
2010 Diesel realized the first interactive video catalog. 2011 Diesel installed 50 wifi hot-spot in Bassano Del Grappa making it the first city in Italy to be totally wifi-connected.
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